SEO Terms You Should Know

 If you have a blog or website, or if you work with anything related to the Internet, you’ll certainly need to know a bit about search engine optimization (SEO). SEO stands for Search Engine Optimization and simply refers to the process of making your domain name and website more visible in Search Engines . A good way to get started is to familiarize yourself with the most common SEO terms, and below you’ll find 10 of them.

SEO IMAGE

1.Search Engine Marketing (SEM)
Search Engine Marketing (SEM) involves marketing services or products via search engines. SEM is divided into two main pillars: SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-Per-Click, and it is the practice of purchasing clicks from search engines. The clicks come from sponsored listings in the search results.

2. Backlink
Links originating from one website and pointing to another website or web page is called backlink. Search Engines see this as a sign that your site must have some useful information as other people and websites are referring to it.

3. Crawler
Also called search bot or spider, it’s a computer program that browses the web on behalf of search engines. The crawler will visit your site and analyse its content. They visit your site numerous times and will continue to visit as you make changes and add new content. This is how Search Engines keep their results relevant and up to date.

4. SERP
Stands for Search Engine Results Page. It’s basically the page you’ll get when you search for a specific keyword on Google or on other search engines. The amount of search traffic your website will receive depends on the rankings it will have inside the SERPs.

5. Title Tag
The title tag is literally the title of a web page, and it’s one of the most important factors inside Google’s search algorithm. It defines the blue link text that you click on in a search result. It also appears in the top of your browser window or tab. Search Engines use the title tag to define what your website is about.

6. Meta Tags
These are supplementary to your title tag. You can have a META description, which briefly describes what the page is about. The META description you set is often seen below the clickable link to your website in the SERPs as a summary. You can also set META keywords to let Search Engines know what terms should be relevant to the page.

7. Keywords
Keywords are those words which is used by search engines to determine the topic of a given web page. Keywords should be used on your site to ensure Search Engines can recognize what that page is about and therefore show that page to the correct searchers.

8. Pagerank

PageRank is an algorithm that Google uses to estimate the relative important of pages around the web. The higher the Pagerank the better. However, do not take this measurement as gospel. There are some low PR sites with great search visibility and some high PR sites with low visibility.

9. Sitemap
A sitemap is just what it sounds like. A map of your site that users and Search Engines can use to navigate your site more easily. It’s great to have a sitemap as it can help Search Engines identify all the pages on your site, some of which otherwise may not have been visited by the crawler.

10. Robots.txt
This is nothing more than a file, placed in the root of the domain, that is used to inform search bots about the structure of the website. For instance, via the robots.txt file it’s possible to block specific search robots and to restrict the access to specific folders of section inside the website.

Experience with Google on 2012

Google is one of the indispensable search engines in the present scenario. It occupies the major role for most of SEO experts. Moreover, it offers great benefits for every person, website owners and the common day-to-day viewers. Frankly speaking, do not need to go for a depression test, rather chill out for here is some really awesome experience of Google.

 Google + an effective networking site

Google has made some changes from the start of 2012, while mainly the looks and its effective performance are noted in recent months. Social networking sites frame an important role for marketing. If you are an avid blogger or an SEO expert make sure to use networking sites that helps in reaching the clients directly. The recent Google +, a networking site from Google is been used as a strong SEO tool by every visitors and bloggers.
Here sharing some of the experiences with using Google 2012 and its recent launch Google +.

Back links and Google +

At the start of this year, I created three blogs on WordPress. All the three blogs were peak rank domains based on different functions. The niches were actually based on games, productivity and careers.
I managed to create efficient back links for the first two niches games and productivity, (i.e.)

I concentrated in promoting at an equal level for both the sites. When working with contentupdates one of the sites from the two was regularly updated than the other.
Google + an effective SEO tool
I made it a point to use social marketing for the last site (careers), which I didn’t focus much on link building or content marketing. I used some of popular networking sites like Google +, Facebook, Twitter for the promotions. I was able to build my site as well I was getting valuable comments, mentions from the networking people.
The result was truly surprising, which I found the site that is promoted using Google +, via social media has gained high web traffic than the other two blogs. It was the one that I spend very less time but has managed to gain in front at search traffic.
Advantages of Google web master tool
While posting blogs or searching at Google search engine you will notice a +1 widget. This helps to increase your search rankings and that is one of easy ways to reach the targeted clients. You can also avoid spam posts or links by watching this +1 widget.
 
Relevant link building
 
I was able to learn another fact about marketing in recent Google version that is linking to relevant sources will prove beneficial results in search rankings. Link building with inappropriate sources or contents will lose its value in short time. It is better you can start link building to proper sources as per your content.
 
Social media and SEO
 

Though content writing, press releases and submissions, back links frame an important role in SEO social media also play an equal part that has to be considered for effective marketing. Google +, one of the latest social networking sites has many advantages, which every SEO expert can make complete use of it.

Google SEO Search Engine Optimization Starter Guide

In simple words Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines.This process is very important when you want to get lot of traffic from search engines like google ,yahoo,bing etc. Search engine optimization includes what are the factor on which a website ranking is depend during search engine searching.If you don’t know from where to start about seo ,there is a Search Engine Optimization Starter Guide from google which will help you to create your website or blogs search engine friendly.

This guide includes all the basics of seo for beginner.It is an official Google SEO Starter Guide so it includes most of the seo concept.This new version of seo guide have the “SEO for Mobile Phones” section where Google helps you understand why having a mobile version of your site is  important and how you can  implement SEO for it.
Click below and download the google Search Engine Optimization Guide
Search Engine Optimization Starter Guide